I’m back again with this weekend blog. I hope you liked my 30-day Blog Marathon. Thank you once again for all the love and support – it kept me on my toes every single day.
Today, I’ve a piece of information to share with you that’ll probably help you in some way or the other or simply add to your knowledge base.
So, you must be wondering what is crowdfunding. No worries, let’s begin with the basics.
Crowdfunding is a way of raising capital through a collective and willing effort put in by friends, family, happy customers and/or individual investors. This approach of raising funds with the help of your people taps into a large pool of individuals – primarily online via social media and crowdfunding platforms.
Leveraging one another’s networks for a greater reach and exposures is brilliant, isn’t it?
Well, I think that’s the best use of social media one can ever do.
Now, you might ask how can women entrepreneurship be encouraged via this crowdfunding concept?
Today, as you look around you see women boasting their Startups (that eventually are converted into bigger organisations) and their entrepreneurial skills like never before.
Women have always been this strong as an individual. It was only because of the varying conditions in India over the centuries that women were subjected to unequal rights and enormous restrictions.
But now women are no less than men in all walks of life. Today, marriage is not the final destination of an Indian woman. She’s setting new and ambitious goals for herself and achieving them with triumph (sometimes even better than men).
And I think that’s the beauty of today’s Indian women.
It is evident now that when women work, economies grow – both of the family and of the country.
It’s 2020 and the internet is bustling with exhaustive lists of successful women entrepreneurs. 14% of the businesses in India are run by women entrepreneurs.
57% of the women in India started off solo in their business venture – without anybody’s support. That’s a breathtaking number, isn’t it?
While women are working with such courageous hearts, crowdfunding is a platform that’s also helping women entrepreneurs with less or no funding to expand their business.
Backed by social media platforms and word of mouth, crowdfunding is now boosting women to take a step ahead and execute the plethora of ideas that swirl in their minds.
Crowdfunding, here, plays a vital role if the women lack the capital or investment required to create a brand of their own.
Isn’t that great?
To my astonishment, there are millions of people who’re coming forward and participating in this crowdfunding out of sheer humanitarian reasons.
If you check out this crowdfunding platform called ketto.org you’ll see how genuinely people are donating for a good cause.
I was unaware of this platform until one of my close friends uploaded her campaign on this crowdfunding platform.
She’s an aspiring illustrator and is now keen on creating her own brand – here_artspeaks.
I’ve seen her work really hard for the past one year since she left her high salaried job and took a courageous decision of being self-employed by spreading joy through her cute and unique illustrations.
She has an Instagram page with the same name – here_artspeaks (check out here Instagram HERE) and posts adorable illustrations that speak for themselves. Over time she has adapted her own style and mind that’s not happened over night.
She has turned night into days and days into night to make this happen.
Now that she’s running this campaign on the ketto.org, people are wholeheartedly supporting her by donating whatever small or big that they can.
This blog post is not a sponsored one but a token of appreciation for all the hard work and determination that my friend has shown in the past one year.
Ketto.org is a medium for you to contribute for a social or philanthropic cause. When you see dreamers who are passionate about their work, you feel good. But helping them is far more satisfying than you can imagine.
I’ve done my bit by writing this article (word of mouth) and donating cash to ketto.org which will directly go to my friend ( with 5% deduction by the platform) and help her build a creative brand.
Well, if someone is doing something good why not smile and support?
Because the satisfaction and happiness you’ll receive in return is going to be enormous.
And it’s not done yet. My friend believes that if we receive help from someone we should also give back whatever little we can.
Hence, every contributor will be rewarded with desktop calendar ( designed by herself) and a plantable pen ( as they’ve used paper).
Details of the rewards are given below. Please read them thoroughly and help yourself: